000 00600nam a2200205 a 4500
005 20140310183449.0
008 081217s19uu xx 00 eng d
020 _a9781403998538
050 _aHF 5415.12.E8
_b.L36 2007
100 _aLambin, Jean-Jacques
245 _aMarket-driven management :
_bstrategic and operational marketing.
250 _a2nd ed.
260 _aLondon :
_bPalgrave, Macmillan,
_c2007.
300 _a477 p. ;
_bill. ;
_c27 cm.
521 _aBSBA
650 _aMarketing
_xEurope.
650 _aMarketing
_xEurope
_xManagement.
942 _cBK
_2lcc
_kFOR
999 _c23340
_d23340