000			00506nam a2200181 a 4500
005			20140310183449.0
008			081217s19uu xx 00 eng d
020			_a978-0-471-75529-6
050			_aHF 5415.13 _b.C6348 2006
100			_aCohen, William A.
245			_aThe marketing plan. _cWilliam A. Cohen
250			_a5th ed.
260			_aU.S.A : _bJohn Wiley & Sons, Inc, _c2006.
300			_a350 p. : _c28 cm.
650			_aMarketing _xManagement.
942			_cBK _2lcc _kFOR
999			_c23324 _d23324