| 000 | 00653nam a2200229 a 4500 | ||
|---|---|---|---|
| 005 | 20140310183433.0 | ||
| 008 | 080111s19uu xx 00 eng d | ||
| 020 | _a001244964 | ||
| 050 |
_aHD 9980.5 _b.Z44 2013 |
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| 100 | _aZeithaml, Valarie | ||
| 245 |
_aServices marketing : _bintegrating customer focus across the firm / |
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| 260 |
_aU.S.A : _bMcGraw-Hill, _c2006. |
||
| 300 |
_a708 p. : _bill. ; _c26 cm. |
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| 521 | _aBSBA | ||
| 650 |
_aService industries _xMarketing. |
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| 650 | _aCustomer services. | ||
| 650 | _aMarketing. | ||
| 700 | _aBitner, Mary Jo | ||
| 700 | _aGremler, Dwayne D. | ||
| 942 |
_cBK _2lcc _kFOR |
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| 999 |
_c22783 _d22783 |
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