000 00653nam a2200229 a 4500
005 20140310183433.0
008 080111s19uu xx 00 eng d
020 _a001244964
050 _aHD 9980.5
_b.Z44 2013
100 _aZeithaml, Valarie
245 _aServices marketing :
_bintegrating customer focus across the firm /
260 _aU.S.A :
_bMcGraw-Hill,
_c2006.
300 _a708 p. :
_bill. ;
_c26 cm.
521 _aBSBA
650 _aService industries
_xMarketing.
650 _aCustomer services.
650 _aMarketing.
700 _aBitner, Mary Jo
700 _aGremler, Dwayne D.
942 _cBK
_2lcc
_kFOR
999 _c22783
_d22783