000 00603nam a2200217 a 4500
005 20140310183430.0
008 080107s19uu xx 00 eng d
020 _a0071116338
050 _aHF 5415
_b.M378 2006
100 _aPerreault, William D. Jr.
245 _aEssentials of marketing :
_ba global managerial approach. /
250 _a10th ed.
260 _aU.S.A :
_bMcGraw-Hill Irwin,
_c2006.
300 _aG-10 638 p. :
_bcol. ill. ;
_c27 cm.
521 _aBSBA
650 _aMarketing.
700 _aMcCarthy, Jerome E.
942 _cBK
_2lcc
_kFOR
999 _c22730
_d22730