000			00603nam a2200205 a 4500
005			20140310183425.0
008			070925s19uu xx 00 eng d
020			_a9789814221368
050			_aHF 5415.123 _b.Sh54 2007
100			_aShimp, Terence A.
245			_aIntegrated marketing communication in advertising and promotion / _cTerence A. Shimp.
260			_aAsia : _bThomson Learning, _c2007.
300			_a629 p. : _c26 cm.
521			_aBSBA
650			_aAdvertising.
650			_aSales promotion.
650			_aCommunication in marketing.
942			_cBK _2lcc _kFOR
999			_c22628 _d22628