000			01113nam a2200253 a 4500
005			20140310183405.0
008			121012s19uu xx 00 eng d
020			_a9781422177808
050			_aHD 53 _b.M3644 2009
100			_aMartin, Roger L.
245			_aThe design of business : _bwhy design thinking is the next competitive advantage / _cRoger Martin.
260			_aBoston, Mass : _bHarvard Business Press, _c2009.
300			_axiii, 191 p. : _c22 cm.
500			_aIncludes bibliographical references and index
520			_aMost companies yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative - they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? This title offers a provocative answer.
521			_aBSBA
650			_aCreative ability in business
650			_aLateral thinking
650			_aCreative thinking
650			_aKnowledge management
650			_aManagement
942			_cBK _2lcc _kFOR
999			_c22392 _d22392