000			01186nam a2200205 a 4500
005			20140310183404.0
008			121012s19uu xx 00 eng d
020			_a9781412921152
050			_aHM 1221 _b.B982 2011
100			_aButterick, Keith
245			_aIntroducing public relations : _btheory and practice / _cKeith Butterick.
260			_aLondon, UK : _bSAGE, _c2011.
300			_a228 p. : _c26 cm.
500			_aIncludes bibliographical references and index.
520			_aIntroducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It takes readers from the origins of PR all the way to the newest theoretical debates, explaining along the way the changes and development of the role of the PR practitioner. With interviews and 'day in the life' examples from a wide range of professionals in the industry students will learn what PR practitioners do, what they think and how the industry really works. Putting the student first, this book: Gives a grounded, critical coverage.
521			_aBSBA
650			_aPublic relations
942			_cBK _2lcc _kFOR
999			_c22381 _d22381