000 00740nam a2200253 a 4500
005 20140310183401.0
008 121114s19uu xx 00 eng d
020 _a9780205876457
050 _aP 90
_b.V838 2013
100 _aVivian, John
245 _aThe media of mass communication /
_cJohn Vivian.
250 _a11th ed.
260 _aUpper Saddle River, N.J :
_bPearson,
_c2013.
300 _axxxvi, 478 p. :
_c28 cm.
500 _aIncludes index
521 _aMC
650 _aMass media
650 _aMass media
_xTechnological innovations
650 _aMass media
_xSocial aspects
650 _aCommunication
_xTechnological innovations
650 _aMass media and culture
942 _cBK
_2lcc
_kFOR
999 _c22311
_d22311