000			01735nam a2200253 a 4500
005			20140310183358.0
008			121115s19uu xx 00 eng d
020			_a9781119963233
050			_aHD 30.2 _b.H645 2012
100			_aHolloman, Chister
245			_aThe social media MBA : _byour competitive edge in social media strategy development & delivery / _cChrister Holloman ; co-authors, Eb Adeyeri ... [et al.].
260			_aChichester, West Sussex, U.K. ; Hoboken, N.J : _bWiley, _c2012.
300			_ax, 265 p. : _bill. ; _c24 cm.
500			_aIncludes index
520			_aIt's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media strategy development and delivery going forward. In addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, inspire colleagues or negotiate and create support for increased investments from your leadership team. In The Social Media MBA editor Christer Holloman has crowd sourced 15 thought leaders from 4 continents to offer an exceptional educational programme written for experienced social media professionals just like you.
521			_aBSBA
650			_aInformation technology _xManagement
650			_aSocial media
650			_aCustomer relations
650			_aInternet marketing
650			_aBranding (Marketing)
942			_cBK _2lcc _kFOR
999			_c22284 _d22284