000 00521nam a2200193 a 4500
005 20140310183351.0
008 070626s19uu xx 00 eng d
020 _a074944665
050 _aHD 69.B7
_b.C527 2006
100 _aCheverton, Peter
245 _aUnderstanding brands /
_cPeter Cheverton
260 _aUnited Kingdom :
_bKogan Page,
_c2006.
300 _a139 p. :
_c20 cm.
521 _aBSBA
650 _aBrand name products.
650 _aProduct management.
942 _cBK
_2lcc
_kFOR
999 _c22084
_d22084