000 00509nam a2200181 a 4500
005 20140310183336.0
008 061004s19uu xx 00 eng d
020 _a0-273-68786-7
050 _aHF 5415.13
_b.K58 2004
100 _aKnight, Peter
245 _aThe highly effective marketing plan /.
260 _aLondon :
_bPrentice Hall,
_c2004.
300 _a168 p. :
_bill. ;
_c24 cm.
650 _aMarketing
_xPlanning.
650 _aMarketing
_xManagement.
942 _cBK
_2lcc
_kFOR
999 _c21693
_d21693