000			00666nam a2200205 a 4500
005			20140310183307.0
008			050905s19uu xx 00 eng d
020			_a0-13-142895-0
050			_aHF 5415.55 _b.G959 2005
100			_aGupta, Sunil
245			_aManaging customers as investments: _bthe strategic value of customers in the long run. / _cSunil Gupta
260			_aUnited States : _bWharton School Publishing, _c2005.
300			_a205 p. : _bill. ; _c24 cm.
650			_aRelationship marketing.
650			_aCustomer relations.
650			_aMarketing _xManagement.
700			_aLehmann, Donald R.
942			_cBK _2lcc _kFOR
999			_c21095 _d21095