000			00676nam a2200205 a 4500
005			20140310183248.0
008			040921s19uu xx 00 eng d
020			_a0805846417
050			_aHF 5827.9 _b.P78 2004
100			_aShrum, L.J. edited.
245			_aThe psychology of entertainment media: _bblurring the lines between entertainment and persuasion. /
260			_aNew Jersey : _bLawrence Erlbaum Associate Publishers, _c2004.
300			_a360 p. : _bill. ; _c24 cm.
500			_aIncludes subject index.
521			_aPSYCH
650			_aSubliminal advertising.
650			_aAdvertising _xPsychological aspects.
942			_cBK _2lcc _kFOR
999			_c20733 _d20733