| 000 | 00611nam a2200205 a 4500 | ||
|---|---|---|---|
| 005 | 20140310183219.0 | ||
| 008 | 030923s19uu xx 00 eng d | ||
| 020 | _a0072466707 | ||
| 050 |
_aHF 5415.13 _b.W249 2003 |
||
| 100 | _aWalker, Orville Jr. C., et al. | ||
| 245 |
_aMarketing Strategy : _ba decision-focused approach / _cOrville C. Walker, Jr. et. al. |
||
| 250 | _a4th ed. | ||
| 260 |
_aBoston : _bMcGraw Hill, _c2003. |
||
| 300 |
_axii, 265 p. : _bgraphs ; _c25 cm. |
||
| 500 | _aIncludes Index | ||
| 521 | _aBSBA | ||
| 650 | _aMarketing Management. | ||
| 942 |
_cBK _2lcc _kFOR |
||
| 999 |
_c20293 _d20293 |
||