| 000 | 00520nam a2200169 a 4500 | ||
|---|---|---|---|
| 005 | 20140310183146.0 | ||
| 008 | 020819s19uu xx 00 eng d | ||
| 050 |
_aHF 5415 _b.M378 1994 |
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| 100 | _aMcCarthy, E. Jerome | ||
| 245 |
_aEssentials of marketing : _ba global managerial approach / _cE. Jerome McCarthy. |
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| 260 |
_aUSA : _bE. Jerome mcCarthy and Associates, Inc., _c1994. |
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| 300 |
_a552 p. : _bill. col. ; _c27 cm. |
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| 521 | _aBSBA | ||
| 650 | _aMarketing | ||
| 942 |
_cBK _2lcc _kFOR |
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| 999 |
_c19546 _d19546 |
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