000			00523nam a2200193 a 4500
005			20140310183140.0
008			020820s19uu xx 00 eng d
050			_aHF 5415 _b.D64 1989
100			_aDommermuth William P.
245			_aPromotion : _banalysis creativity and strategy / _cWilliam P. Dommermuth.
300			_a581 p. : _bill. ; _c26 cm.
521			_aBSBA
650			_aMarketing
650			_aConsumers
650			_aSales promotion
650			_aAdvertising
942			_cBK _2lcc _kFOR
999			_c19375 _d19375