000 00611nam a2200193 a 4500
005 20140310183138.0
008 020820s19uu xx 00 eng d
050 _aHF 5415.157
_b.G34 1994
100 _aBradley Gale T.
245 _aManaging customer value :
_bcreating quality and service that customers can see /
_cBradley T. Gale.
260 _aUSA :
_bMacmillan Inc.,
_c1994.
300 _a424 p. :
_c26 cm.
521 _aBSBA
650 _aQuality of products
_xevaluation
650 _aconsumer satisfaction
_xevaluation
650 _aMarketing
_xmanagement
942 _cBK
_2lcc
_kFOR
999 _c19338
_d19338