000 00539nam a2200193 a 4500
005 20140310183138.0
008 020819s19uu xx 00 eng d
050 _aHF 5415.3
_b.P468 2010
100 _aPeter, J. Paul
245 _aConsumer behavior and marketing strategy /
_cJ. Paul Peter.
260 _aNew York :
_b McGraw-Hill Irwin,
_cc2010.
300 _a554 p. :
_bill. ;
_c27 cm.
521 _aBSBA
650 _aConsumer behavior
650 _aMarketing
942 _cBK
_2lcc
_kFOR
999 _c19334
_d19334