| 000 | 00612nam a2200205 a 4500 | ||
|---|---|---|---|
| 005 | 20140310183132.0 | ||
| 008 | 021014s19uu xx 00 eng d | ||
| 050 |
_aHF 5823 _b.B387 2009 |
||
| 100 | _aBelch, George E. | ||
| 245 |
_aAdvertising and promotion : _ban integrated marketing communication perspective / _cGeorge E. Belch. |
||
| 250 | _a8th ed. | ||
| 260 |
_aBoston : _bMcGrawHill, _cc2009. |
||
| 300 |
_a838 p. : _bill. ; _c27 cm. |
||
| 521 | _aBSBA | ||
| 650 | _aAdvertising | ||
| 650 | _aSales promotion | ||
| 650 | _aCommunicatiion in marketing | ||
| 942 |
_cBK _2lcc _kFOR |
||
| 999 |
_c19179 _d19179 |
||