000 00607nam a22001937a 4500
003 OSt
005 20140310182957.0
008 130208t xxu||||| |||| 00| 0 eng d
020 _a9789711902254
050 _aHF 5415.12.P6
_b.F47 2006
245 _aThe First integrated marketing communications effectiveness awards 2005 :
_cedited by Jerry G. Kliatchko
_bwinning case studies /
260 _aManila :
_bCacho Publishing,
_c2006.
300 _ax, 145 p. :
_c23 cm.
_bill. ;
521 _aBSBA
562 _e1
650 _aIntegrated marketing communications.
942 _2lcc
_cBK
_kLOC
999 _c18027
_d18027