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001 15227794
003 OSt
005 20140310182901.0
008 080321s2009 njua b 001 0 eng
010 _a 2008013183
015 _aGBA815387
_2bnb
016 7 _a014513714
_2Uk
020 _a9780470246696
035 _a(OCoLC)ocn181603228
040 _aDLC
_cDLC
_dUKM
_dBTCTA
_dBAKER
_dYDXCP
_dOCLCG
_dC#P
_dBWX
_dOMB
_dCDX
_dOCLCA
_dDEBBG
_dDLC
050 0 0 _aTS 158
_b.J44 2009
100 1 _aJedlicka, Wendy,
_d1959-
245 1 0 _aPackaging sustainability :
_btools, systems, and strategies for innovative package design /
_cWendy Jedlička ; with Elise L. Amel ... [et al.] ; additional contributions by Amelia McNamara ... [et al.].
260 _aHoboken, N.J. :
_bJohn Wiley & Sons,
_c2009.
300 _axviii, 346 p. :
_bill. ;
_c23 cm.
504 _aIncludes bibliographical references (p. 320-321) and index.
505 0 _a1. Taking the first step : Consumption and renewal -- Choices, choices, choices -- Nearly all new products fail -- Taking responsibility and thriving -- A taste of things to come -- Making the business case -- 2. Mechanics of human behavior : Assumption vs. data -- Inside the consumer -- The nitty gritty of collecting data -- Wrapping it up -- 3. Marketing and truth : The consumer relationship -- Ethics-based marketing and business -- Package as bridge or barrier -- Thing or service? -- Eco-labeling and eco-marketing claims -- Speaking the truth, and meaning it -- How to get it right -- The package/product team -- How to create an eco-package in three easy steps -- 4. Laws and economics : The changing landscape: laws and regulations -- Regulations around the globe -- A path forward -- Unwrapping global packaging: trade and policy -- The scope of global trade in packaging -- The scope of environmental impact of packaging -- Looking forward -- 5. Systems thinking : The systems view -- Bridging the gap with systems -- Systems and design -- Package as a system -- Adapt to the environment -- Properties of systems -- Taking advantage of the systems view -- Biomimicry -- Permaculture principles in design -- Change management -- Technical approaches -- Systems approaches -- The next level in the picture -- Your nearest advantage may be behind you -- Innovation heuristics -- 6. Materials and processes : Paper or plastic? Neither! -- What are we trashing -- Paper -- Alternative paper -- Plastics -- Metals -- Glass -- Energy changes everything -- Printing -- The wonderful world of waste -- 7. Innovation toolbox : Eco-packaging in three east steps -- Definition of sustainable packaging -- Consumer's shopping list for positive change -- Innovation heuristics -- Fair trade essentials -- Overview of environmental marketing claims -- Eco seals, certifications, and claims -- Materials choices at a glance -- Eco-resources at a glance -- Glossary of basic packaging terminology.
521 _aBSBA
650 0 _aPackaging.
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0827/2008013183-d.html
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/enhancements/fy0827/2008013183-t.html
906 _a7
_bcbc
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_d1
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942 _2lcc
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999 _c17098
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