| 000 | 01090cam a22003134a 4500 | ||
|---|---|---|---|
| 001 | 13544288 | ||
| 003 | OSt | ||
| 005 | 20140310182758.0 | ||
| 008 | 040331s2005 mau b 001 0 eng | ||
| 010 | _a 2004040321 | ||
| 020 | _a0071246436 (alk. paper : hbk.) | ||
| 020 | _a9780072947038 (hbk.) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF 5415.13 _b.M369 2005 |
| 100 | 1 | _aPerreault, William D. | |
| 245 | 1 | 0 |
_aBasic marketing : _ba global-managerial approach / _cWilliam D. Perreault, Jr., E. Jerome McCarthy. |
| 250 | _a15th ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill, _c2005. |
||
| 300 |
_a793 p. : _bcol. ill. ; _c28 cm. |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 521 | _aBSBA | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK _kFOR |
||
| 999 |
_c15921 _d15921 |
||