| 000 | 01020pam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 4415746 | ||
| 003 | OSt | ||
| 005 | 20140310182757.0 | ||
| 008 | 930720s1994 ilua b 001 0 eng | ||
| 010 | _a 93029973 | ||
| 020 | _a0256127468 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF 5415 _b.M378 1994 |
| 100 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) |
|
| 245 | 1 | 0 |
_aEssentials of marketing : _ba global-managerial approach / _cE. Jerome McCarthy, William D. Perreault, Jr. |
| 250 | _a6th ed. | ||
| 260 |
_aBurr Ridge, Ill. : _bIrwin, _c1994. |
||
| 300 |
_axxiii, 552 p. : _bill. (some col.) : _c26 cm. |
||
| 440 | 0 | _aIrwin series in marketing | |
| 504 | _aIncludes bibliographical references (p. 503-528) and indexes. | ||
| 521 | _aBSBA | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aPerreault, William D. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBK _kFOR |
||
| 999 |
_c15892 _d15892 |
||