| 000 | 01286cam a2200373 a 4500 | ||
|---|---|---|---|
| 001 | 14685605 | ||
| 003 | OSt | ||
| 005 | 20140310182743.0 | ||
| 008 | 070104s2008 mauab b 001 0 eng | ||
| 010 | _a 2006103506 | ||
| 020 | _a9780071275439 | ||
| 020 | _a0071275436 | ||
| 035 | _a(OCoLC)ocm77573911 | ||
| 035 | _a(OCoLC)77573911 | ||
| 040 |
_aDLC _cDLC _dBAKER _dBTCTA _dC#P _dYDXCP _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF 5821 _b.At681 2008 |
| 100 | 1 | _aArens, William F. | |
| 245 | 1 | 0 |
_aContemporary advertising / _cWilliam F. Arens, Michael F. Weigold, Christian Arens. |
| 250 | _a11th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _c2008. |
||
| 300 |
_axl, 712 p. : _bcol. ill., col. map ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references (p. 653-672) and indexes. | ||
| 521 | _aBSBA | ||
| 650 | 0 | _aAdvertising. | |
| 700 | 1 |
_aWeigold, Michael F., _d1958- |
|
| 700 | 1 | _aArens, Christian. | |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip077/2006103506.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK _kFOR |
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| 999 |
_c15604 _d15604 |
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