| 000 | 00994cam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 3560453 | ||
| 003 | OSt | ||
| 005 | 20140310182742.0 | ||
| 008 | 980420s1998 maua b 001 0 eng | ||
| 010 | _a 98021676 | ||
| 020 | _a0071188517 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF 5415 _b.D92 1999 |
| 100 | 1 | _aDwyer, F. Robert. | |
| 245 | 1 | 0 |
_aBusiness marketing : _bconnecting strategy, relationships, and learning / _cF. Robert Dwyer, John Tanner. |
| 260 |
_aBoston : _bIrwin/McGraw-Hill, _c1999. |
||
| 300 |
_a670 p. : _bill. (some col.) ; _c27 cm. |
||
| 440 | 4 | _aThe Irwin/McGraw-Hill series in marketing | |
| 504 | _aIncludes bibliographical references (p. 649-656) and index. | ||
| 521 | _aBSBA | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aTanner, John F. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBK _kFOR |
||
| 999 |
_c15590 _d15590 |
||