000			01272cam a2200337 a 4500
001			3559999
003			OSt
005			20140310182742.0
008			980325s1999 maua b 001 0 eng
010			_a 98016996
020			_a0071188525 (alk. paper)
040			_aDLC _cDLC _dDLC
050	0	0	_aHF 5415.3 _b.P468 1999
082	0	0	_a658.8/342 _221
100	1		_aPeter, J. Paul.
245	1	0	_aConsumer behavior and marketing strategy / _bJ. Paul Peter, Jerry C. Olson.
250			_a5th ed.
260			_aBoston : _bIrwin/McGraw-Hill, _c1999.
300			_axxv, 545 p. : _bill. (some col.) ; _c26 cm.
440		0	_aIrwin/McGraw-Hill series in marketing
650		0	_aConsumer behavior.
650		0	_aMarketing.
700	1		_aOlson, Jerry C. _q(Jerry Corrie), _d1944-
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/mh023/98016996.html
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh022/98016996.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0707/98016996-b.html
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2lcc _cBK _kFOR
999			_c15581 _d15581