000			02041cam a2200337 a 4500
001			16437155
003			SISC
005			20170201095026.0
008			100827s2011 nyuab b 001 0 eng
010			_a 2010036614
020			_a9780071752633 (alk. paper)
020			_a0071752633 (alk. paper)
035			_a(OCoLC)ocn659413218
040			_aDLC _cDLC _dYDX _dYDXCP _dOJ4 _dBWX _dCDX _dNLGGC _dEEK _dQBX _dDLC
050	0	0	_aHF 5415.1265 _b.M325 2011
100	1		_aMacy, Beverly.
245	1	4	_aThe power of real-time social media marketing : _bhow to attract and retain customers and grow the bottom line in the globally connected world / _cBeverly Macy, Teri Thompson.
260			_aNew York : _bMcGraw-Hill, _c2011.
300			_axxii, 244 pages : _billustrations ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aReal-time marketing: the now lens -- The way we communicate has changed forever, why now? -- The power of conversation and engagement ; Real-time marketing strategies ; Real-time marketing case stories: lessons in leadership : The American Red Cross: one tweet turns into $33 million for Haitian relief ; USA Today: publishing in real-time ; EMC: real-time in the enterprise ; Orange County Transportation Authority: transforming government ; Wahoo's Fish Tacos: community building through extreme sports ; Mazda USA: social media restart ; The Roxy Theatre: entertainment and business revitalization through customer sharing and social media (or "How social media saved the Sunset Strip!") ; DIRECTV: customer interaction transforms business -- Analytics and measurement -- Viewing the future of real-time social media: the next lens.
650		0	_aInternet marketing.
650		0	_aSocial media.
650		0	_aOnline social networks.
650		0	_aMarketing.
700	1		_aThompson, Teri.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK _kFOR
999			_c15392 _d15392