| 000 | 01192cam a22003494a 4500 | ||
|---|---|---|---|
| 001 | ocn449861383 | ||
| 003 | PILC | ||
| 005 | 20150112093444.0 | ||
| 008 | 090719s2010 caua b 001 0 eng | ||
| 010 | _a2009932899 | ||
| 020 | _a9781849201452 (alk. paper) | ||
| 020 | _a1849201455 (alk. paper) | ||
| 020 | _a9781849201469 (pbk. : alk. paper) | ||
| 020 | _a1849201463 (pbk. : alk. paper) | ||
| 040 |
_aDLC _cDLC _dBTCTA _dYDXCP _dCDX _dSISMU _dBWX _dCVU |
||
| 049 | _aCVUA | ||
| 050 | 0 | 0 |
_aHF 5823 _b.H122 2010 |
| 082 | 4 |
_aG 659.1 _bH11 2005 |
|
| 100 | 1 |
_aHackley, Chris _921753 |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications / _cChris Hackley. |
| 260 |
_aLos Angeles : _bSage Publications, _c2005. |
||
| 300 |
_a333 pages : _billustration ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. [311]-322) and index. | ||
| 650 | 0 |
_aAdvertising. _9734 |
|
| 650 | 0 |
_aAdvertising _xSocial aspects. _921754 |
|
| 650 | 0 |
_aSales promotion. _94234 |
|
| 650 | 0 |
_aAdvertising _xBrand name products. _921755 |
|
| 910 | _a20100916/w/c;ckc | ||
| 942 |
_2lcc _cBK |
||
| 980 |
_a260710 _b101270 _e10010 _f40526 _g1 |
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| 981 |
_aybp _bMKTE _d40018061494 |
||
| 999 |
_c14863 _d14863 |
||