000 00981pam a2200289 a 4500
001 710613
003 PILC
005 20150112093444.0
008 970925s2000 njua b 001 0 eng
010 _a 97040898
020 _a9814058556
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHF 5823
_b.W453 2001
082 0 0 _aG 659.1
_bW46 2001
100 1 _aWells, William.
_d1926-
_921702
245 1 0 _aAdvertising :
_bprinciples & practice /
_cWilliam Wells ... [et,al.]
250 _a5th ed.
260 _aUpper Saddle River, N.J. :
_bPrentice Hall,
_c2001.
300 _a731 pages :
_billustration ;
_c29 cm.
504 _aIncludes bibliographical references and index.
650 0 _aAdvertising.
_9734
700 1 _aBurnett, John,
_d1944-
_921703
700 1 _aMoriarty, Sandra E.
_q(Sandra Ernst)
_921704
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2lcc
_cBK
999 _c14860
_d14860