000			01704cam a22003614a 4500
001			12583922
003			PILC
005			20150112093436.0
008			011107s2002 enka b 001 0 eng
010			_a 2001056905
020			_a0471877220
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF 5415 _b.F566 2002
082	0	0	_aMkSF 658.821 _bB96 2002
100	1		_aFord, David, _d1944- _916422
245	1	4	_aThe business marketing course : _bmanaging in complex networks / _cDavid Ford ; Pierre Berthon ... [et al.].
260			_aChichester, West Sussex, England ; _aNew York : _bJ. Wiley, _c2002.
300			_a238 pages : _billustration ; _c24 cm.
500			_a"I intended to provide the basis for a course on business marketing for students on undergraduate or MBA courses ... [and] useful for managers ... [this book is] based on the ideas of the IMP (Industrial Marketing and Purchasing) Group"--P. [xiii].
504			_aIncludes bibliographical references and index.
650		0	_aMarketing. _910615
650		0	_aMarketing _xManagement. _916423
650		0	_aBusiness networks _xManagement. _916424
700	1		_aBerthon, Pierre. _916425
710	2		_aIMP Project Group. _916426
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/wiley034/2001056905.html
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/wiley021/2001056905.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0664/2001056905-b.html
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c14587 _d14587