| 000 | 00652nam a2200217 a 4500 | ||
|---|---|---|---|
| 003 | PILC | ||
| 005 | 20150112093426.0 | ||
| 008 | 100720s19uu xx 00 eng d | ||
| 020 | _a9780256091960 | ||
| 050 |
_aHF 5821 _b.B62 1992 |
||
| 082 |
_aAdSF 659.1 _bB63 1992 |
||
| 100 |
_aBovee, Courtland L. _9801 |
||
| 245 |
_aContemporary advertising / _cCourtland L. Bovee; William F. Arens |
||
| 250 | _a4th ed. | ||
| 260 |
_aHomewood, Illinois : _bRichard D. Irwin, Inc, _c1992. |
||
| 300 |
_a718 pages : _billustration ; _c28 cm. |
||
| 500 | _aIncludes index | ||
| 650 |
_aAdvertising _9734 |
||
| 700 |
_aArens, William F. _9802 |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c14207 _d14207 |
||