| 000 | 00930nam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | 03509619 | ||
| 003 | PILC | ||
| 005 | 20150112093426.0 | ||
| 008 | 970407s1985 enkaf b 001 0 eng d | ||
| 020 | _a0750602503 | ||
| 035 | _aCUA000089277 | ||
| 040 |
_aCUHK _cCUHK |
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| 050 |
_aHF 5821 _b.W744 1998 |
||
| 082 |
_aAdSF 659.1 _bW68 1985 |
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| 100 | 1 |
_aWilmshurst, John. _9733 |
|
| 245 | 1 | 4 |
_aThe fundamentals of advertising / _cJohn Wilmshurst. |
| 260 |
_aLondon : _bButterworth Heinemann, _c1998. |
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| 300 |
_a267 pages : _billustration ; _c23 cm. |
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| 490 | 1 | _aThe marketing series, student. | |
| 500 | _aIncludes bibliographical references and index. | ||
| 520 | _a | ||
| 650 | 0 |
_aAdvertising. _9734 |
|
| 830 | 0 |
_aMarketing series (London, England). _pStudent. _9735 |
|
| 910 | _a970409/w/o;ckc | ||
| 942 |
_2lcc _cBK |
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| 949 |
_aul _b003509619 _g1 _t8 |
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| 949 |
_aul _b003509620 _g2 _t8 |
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| 999 |
_c14205 _d14205 |
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