| 000 | 00723nam a2200229 a 4500 | ||
|---|---|---|---|
| 003 | PILC | ||
| 005 | 20150112093426.0 | ||
| 008 | 100720s19uu xx 00 eng d | ||
| 020 | _a9780071235037 | ||
| 050 |
_aHF 5823 _b.B387 2004 |
||
| 082 |
_aG 659.1 _bB41 2001 |
||
| 100 | _aBelch, George E. | ||
| 245 |
_aAdvertising and promotion : _bAn integrated marketing communication perspective / _cGeorge E. Belch and Michael A. Belch |
||
| 250 | _a8th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill Companies, Inc, _c2001. |
||
| 300 |
_a800 pages : _billustration ; _c25 cm. |
||
| 650 | _aAdvertising | ||
| 650 | _aSales promotion | ||
| 650 | _aCommunication - Marketing | ||
| 700 | _aBelch, Michael A. | ||
| 942 |
_2lcc _cBK |
||
| 999 |
_c14202 _d14202 |
||