000			00622nam a2200229Ia 4500
008			140626s9999 xx 000 0 und d
100			_aVenkataswamy, Sudha.
245			_aTranscending gender : _b advertising fairness cream for Indian men / _c Sudha.Venkataswamy
260			_cc2013.
300			_a40 : 2, page 128
440			_aMedia Asia
521			_aMC
650			_aAdvertising.
650			_aColonial memory.
650			_aCommunication.
650			_aFairness cream.
650			_aHomosexuality.
650			_aIndia.
650			_aMetro sexuality.
650			_aSnow white syndrome.
942			_cSE
999			_c121197 _d121197