000			00641nam a2200205Ia 4500
008			140626s9999 xx 000 0 und d
100			_aShiera, Bernd..
245			_aCustomer equity sustainability ratio : _b a new metric for assessing a firm's future orientation / _cBernd Shiera ... [et al.].
260			_cc2011.
300			_a75 : 3, page 118
440			_aJournal of Marketing
521			_aBSBA
650			_aCustomer equity sustainability ratio.
650			_aCustomer equity.
650			_aFinancial crisis.
650			_aFinancial reporting.
650			_aSecuritization.
650			_aSustainability.
942			_cSE
999			_c121109 _d121109