000			00598nam a2200205Ia 4500
008			140626s9999 xx 000 0 und d
100			_aChernev, Alexander..
245			_aCompeting for consumer identity : _b limits to self-expression and the perils of lifestyle branding / _cAlexander Chernev ... [et al.].
260			_cc2011.
300			_a75 : 3, page 66
440			_aJournal of Marketing
521			_aBSBA
650			_aBrand.
650			_aCompetition.
650			_aIdentity.
650			_aLifestyle.
650			_aPreferences.
650			_aSelf-expression.
942			_cSE
999			_c121106 _d121106