000			00604nam a2200205Ia 4500
008			140626s9999 xx 000 0 und d
100			_aSrinivasan, Raji..
245			_aShould firms spend more on research and development and advertising during recessions? / _cRaji Srinivasan ... [et al.].
260			_cc2011.
300			_a75 : 3, page 49
440			_aJournal of Marketing
521			_aBSBA
650			_aAdvertising.
650			_aMarketing metrics.
650			_aProfits.
650			_aRecession.
650			_aResearch and development.
650			_aStock returns.
942			_cSE
999			_c121105 _d121105