000			00686nam a2200217Ia 4500
008			140626s9999 xx 000 0 und d
100			_aKarniouchina, Ekaterina..
245			_aDo marketing media have life cycles? the case of product placement in movies / _cEkaterina Karniouchina ... [et al.].
260			_cc2011.
300			_a75 : 3, page 27
440			_aJournal of Marketing
521			_aBSBA
650			_aCumulative abnormal returns.
650			_aEvent study.
650			_aHabituation-tedium theory.
650			_aHierarchical linear modeling.
650			_aMarketing media life cycles.
650			_aMovies.
650			_aProduct placement.
942			_cSE
999			_c121104 _d121104