000			00595nam a2200193Ia 4500
008			140626s9999 xx 000 0 und d
100			_aBillett, Matthew.
245		2	_aA comment on "balancing risk and return in a customer portfolio" / _b a comment / _cMatthew Billett.
260			_cc2011.
300			_a75 : 3, page 21
440			_aJournal of Marketing
521			_aBSBA
650			_aCustomer portfolio management.
650			_aFinancial portfolio theory.
650			_aMarket segmentation.
650			_aMarket-based assets.
650			_aReturn on marketing.
942			_cSE
999			_c121102 _d121102