000			00635nam a2200193Ia 4500
008			140626s9999 xx 000 0 und d
100			_aHomburg, Christian..
245			_aWhen should the customer really be king? on the optimum level of salesperson customer orientation in sales encounters / _cChristian Homburg ... [et al.].
260			_cc2011.
300			_a75 : 2, page 55
440			_aJournal of Marketing
521			_aBSBA
650			_aCustomer orientation.
650			_aCustomer satisfaction.
650			_aPersonal selling.
650			_aSales encounter.
650			_aSalesperson performance.
942			_cSE
999			_c121095 _d121095