000			00647nam a2200205Ia 4500
008			140626s9999 xx 000 0 und d
100			_aOsinga, Ernst..
245			_aWhy do firms invest in consumer advertising with limited sales response? a shareholder's perspective / _cErnst Osinga ... [et al.].
260			_cc2011.
300			_a75 : 1, page 109
440			_aJournal of Marketing
521			_aBSBA
650			_aAdvertising.
650			_aKalman filtering.
650			_aPharmaceutical marketing.
650			_aStock price returns.
650			_aStock price volatility.
650			_aTime-varying parameters.
942			_cSE
999			_c121091 _d121091