| 000 | 00680nam a2200241Ia 4500 | ||
|---|---|---|---|
| 008 | 140626s9999 xx 000 0 und d | ||
| 100 | _aNath, Pravin.. | ||
| 245 |
_aMarketing in the C-suite _b a study of Chief Marketing Officer power in firm's top management teams / _cPravin Nath ... [et al.]. |
||
| 260 | _cc2011. | ||
| 300 | _a75 : 1, page 60 | ||
| 440 | _aJournal of Marketing | ||
| 521 | _aBSBA | ||
| 650 | _aChief marketing officer. | ||
| 650 | _aControl. | ||
| 650 | _aDecision. | ||
| 650 | _aHierarchy. | ||
| 650 | _aInfluence. | ||
| 650 | _aIntegration. | ||
| 650 | _aResource. | ||
| 650 | _aSales. | ||
| 650 | _aTop management team. | ||
| 942 | _cSE | ||
| 999 |
_c121088 _d121088 |
||