000 00680nam a2200241Ia 4500
008 140626s9999 xx 000 0 und d
100 _aNath, Pravin..
245 _aMarketing in the C-suite
_b a study of Chief Marketing Officer power in firm's top management teams /
_cPravin Nath ... [et al.].
260 _cc2011.
300 _a75 : 1, page 60
440 _aJournal of Marketing
521 _aBSBA
650 _aChief marketing officer.
650 _aControl.
650 _aDecision.
650 _aHierarchy.
650 _aInfluence.
650 _aIntegration.
650 _aResource.
650 _aSales.
650 _aTop management team.
942 _cSE
999 _c121088
_d121088