000			00575nam a2200205Ia 4500
008			140626s9999 xx 000 0 und d
100			_aSchmitt, Philipp..
245			_aReferral programs and customer value / _cPhilipp Schmitt ... [et al.].
260			_cc2011.
300			_a75 : 1, page 46
440			_aJournal of Marketing
521			_aBSBA
650			_aCustomer loyalty.
650			_aCustomer management.
650			_aCustomer referral programs.
650			_aCustomer value.
650			_aSocial network.
650			_aWord of mouth.
942			_cSE
999			_c121087 _d121087