000			00605nam a2200193Ia 4500
008			140626s9999 xx 000 0 und d
100			_aYang, Xiaojing..
245			_aIt's not whether you win or lose, it's how you play the game? the role of process and outcome in experience consumption / _cXiaojing Yang ... [et al.].
260			_cc2012.
300			_a49 : 6, page 954
440			_aJournal of Marketing Research
521			_aBSBA
650			_aConsumer role.
650			_aExperience consumption.
650			_aOutcome.
650			_aProcess.
650			_aSelf-construal.
942			_cSE
999			_c121077 _d121077