000			00582nam a2200181Ia 4500
008			140626s9999 xx 000 0 und d
100			_aFisher, Nicole..
245			_aWillingness to pay for cause-related marketing : _b the impact of donation amount and moderating effects / _cNicole Fisher ... [et al.].
260			_cc2012.
300			_a49 : 6, page 910
440			_aJournal of Marketing Research
521			_aBSBA
650			_aCause-related marketing.
650			_aDonation amount.
650			_aModerating effects.
650			_aWillingness to pay.
942			_cSE
999			_c121074 _d121074