000			00686nam a2200217Ia 4500
008			140626s9999 xx 000 0 und d
100			_aBruce, Norris..
245			_aDiscovering how advertising grows sales and builds brands / _cNorris Bruce ... [et al.].
260			_cc2012.
300			_a49 : 6, page 793
440			_aJournal of Marketing Research
521			_aBSBA
650			_aAdvertising effects hierarchy.
650			_aDiscrete algebraic riccati equation.
650			_aDynamic factor model.
650			_aKalman filtering.
650			_aKalman smoothing.
650			_aMind-set metrics.
650			_aReversible jump markov chain monte carlo.
942			_cSE
999			_c121066 _d121066