000			00571nam a2200193Ia 4500
008			140626s9999 xx 000 0 und d
100			_aBarroso, Alicia..
245			_aAdvertising and consumer awareness of new differentiated products / _cAlicia Barroso ... [et al.].
260			_cc2012.
300			_a49 : 6, page 773
440			_aJournal of Marketing Research
521			_aBSBA
650			_aAdvertising.
650			_aAwareness process.
650			_aConsumer choice set.
650			_aDiscrete choice models.
650			_aNew products.
942			_cSE
999			_c121065 _d121065