000			00584nam a2200193Ia 4500
008			140626s9999 xx 000 0 und d
100			_aBruno, Hernan..
245			_aRole of reference price on price and quantity : _b insights from business-to-business markets / _cHernan Bruno ... [et al.].
260			_cc2012.
300			_a49 : 5, page 640
440			_aJournal of Marketing Research
521			_aBSBA
650			_aBusiness-to-business.
650			_aLoss aversion.
650			_aPricing.
650			_aReference price.
650			_aSalesperson role.
942			_cSE
999			_c121055 _d121055