000			00532nam a2200193Ia 4500
008			140626s9999 xx 000 0 und d
100			_aMonga, Alokparna Basu.
245		4	_aThe influence of mating mind-sets on brand extension evaluation / _cAlokparna Basu Monga.
260			_cc2012.
300			_a49 : 4, page 581
440			_aJournal of Marketing Research
521			_aBSBA
650			_aBrand extensions.
650			_aCreativity.
650			_aGender.
650			_aMating.
650			_aMind-set.
942			_cSE
999			_c121051 _d121051