000			00647nam a2200193Ia 4500
008			140626s9999 xx 000 0 und d
100			_aSarin, Shikhar..
245			_aImplementing changes in marketing strategy : _b the role of perceived outcome and process-oriented supervisory actions / _cShikhar Sarin... [et al.].
260			_cc2012.
300			_a49 : 4, page 564
440			_aJournal of Marketing Research
521			_aBSBA
650			_aBusiness-to-business marketing.
650			_aChange implementation.
650			_aMarketing strategy.
650			_aMultichannel marketing.
650			_aSales management.
942			_cSE
999			_c121050 _d121050